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PRPD KNOWLEDGE BASE
PD Handbook
Table of Contents
Welcome
Job of the PD
Audience Research
Programming
On-Air Promotion
Fundraising and Programming
Programming Myths
Other Media Technology
Contact Us
Appendices
Webinars
Conference Audio
Classical Music Testing
Using Testing Material
Classical Videographs (EARS)
High Appeal
Negative Appeal
Testing Partners
Talk Shows
Talk Show Convening
Convening Attendee Goals
Early Draft -Talk Show Handbook
A Sense of Place
Sense Of Place Key Findings
Core Values
Core Value Reports
Core Values Overview
Core Values of Local News/Information
Core Values of Classical Music Radio (2002)
Core Values of Dual Format
Core Values Summit 2000
Core Values Summit Part 1
Core Value Jazz Radio 2004
Programming Skills
Management Issues
"New Media" Technology
Tools & Resources
» PRPD KNOWLEDGE BASE
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PD Handbook
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On-Air Promotion
On-Air Promotion
17.
Station Identification
18.
The Four Types Of On-Air Promotion
19.
On-Air Promotion for Image and Positioning
20.
Optimum Effective Scheduling
21.
Specificity & Proximity
22.
Ineffective Promotion Techniques