Midday Classical Music Testing Project (2007-08)
With generous support from the Corporation for Public Broadcasting, PRPD has completed public radio's most comprehensive classical music testing research in two decades. This project was designed to determine listeners' preferences for classical music on radio during Weekday Middays.
Twelve Stations partnered with PRPD, participating in all phases of the project. They are currently applying the results to their choices of music in Middays.
How To Use This Material
Important! Please read before working with the materials below.
Key Findings
A summary of the study's major findings.
Complete Project Report
The complete Testing Phase report (49 pages)
Qualities of High Appeal Music
Qualities of Negative Appeal Music
Complete EARS Videographs (Requires Windows Media Player)
Watch listener response as the music is played - second by second.
2008 PRPD Conference Presentation - How Stations are Applying the Results:
2007 PRPD Conference Presentation - Research Results:
Audio samples:
These results are being used as part of an Application Phase in which twelve stations will apply the findings to their Monday-Friday 9:00 am and 4:00 pm music selection. Final results will be reported in May 2009 following the availability of complete 2008 Arbitron survey data.