200 ACE Awards - Promotion/Station Imaging 
Winner: 
Michigan Radio, Ann Arbor - Tamar Charney, Program Director - Listen
Honorable Mention: 
and 
KOPB, Corvallis - Lynne Clendenin,Vice President & Radio Programming - Listen
WUNC, Chapel Hill - Connie Walker, Program Director - Listen
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Winner - Michigan Radio
Judges Comments
What was your overall impression of the entry?
Outstanding! I loved the way the reporters talked about their beats in smart ways. The use of music and audio was great too. It was also cool to hear how each reporter did a slightly different take in explaining the beat.
Creative combination of imaging and information.
What are its greatest strengths?
It’s a good effort that could be better with some tweaking.
The reporters sounded smart… you got a sense of personality without going over the top. The use of audio did a great job conveying the kinds of stories they do and why.
The genuine voices of the reporters shine through and make these compelling pieces of audio. This series is a very effective way of educating the audience and imaging the station’s importance/uniqueness.
It communicates the breadth of Michigan Radio’s coverage.
What can others learn from this entry?
By creatively using audio and good writing, you can promote your news department without sounding like a promo.
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Honorable Mention - KOPB
Judges' Comments:
What was your overall impression of the entry?
The audio postcards were well produced and identified some characters. I love the OPB audio logo at the beginning of the pieces.
Excellent stories and production
A strong effort. These promos go beyond communicating a sense of place and create a sense community. There is delight and surprise in meeting so many interesting people.
What are its greatest strengths?
The production was really excellent. Good use of sound.
Genuine stories, genuine voices, excellent production values.
The storytelling captures my attention. The sound is great. These are great examples of how to communicate a lot in a short spot.
What can others learn from this entry?
Excellent production can help spots jump out at listeners.
This is not promotion in the traditional sense. It is intentionally and appropriately understated promotion. It communicates a feeling more than it promotes an image. The value is in the cumulative effect. It takes discipline and time for this approach to pay off.
Honorable Mention - WUNC
Judges' Comments: