BEYOND the Basics - Tentative Agenda
September 15-16, 2008, Hollywood, CA
Monday, September 15
8:00a Welcome/Introductions
The Media Environment: “What You’re Up Against!”
Learning How to Think about Information
Audience Terms, Definitions and Tools
10:20a Audience Qualities
Forming the Right Question
Quarterly Maintenance – Part One: Using your Data
12:00p Working Lunch
1:00p Managing Interpersonal Relations
Airchecking – Stationality and What to Listen For
Small Group Exercise (with audio)
3:20p The Process of Critique
5:30p Adjourn for the Day
Tuesday, September 16th
8:00a Quarterly Maintenance – Part Two: Using Your Data
9:50a Sharing Information –When, Why, with Whom and How
10:30a Exercise: “Dream Schedule”
12:00pm Working Lunch (continue Dream Schedule)
1:30p Managing Up, Down and Sideways: Understanding and Communicating with Stakeholders
2:30p Making and Managing Change
When is it Time?
How to Plan for and Make Change
4:30p Discuss Other Issues that Arise in the Workshop / Questions and Comments
5:30p Adjourn